Insights
Playbooks for growth that actually ships.
Tactics we use every day to generate leads for clients — free, no fluff.
Paid Media7 min readA Holiday Marketing Plan for Service Businesses That Is Not Just Discounts
November and December change how people search and buy. Here is how service businesses can use the season to fill the calendar without training customers to wait for a sale.
AI Search9 min readHow Google AI Overviews Choose Their Sources (and How to Become One)
AI Overviews now sit above the classic blue links for many searches. Here is what the cited pages have in common and how to structure your content to be one of them.
SEO8 min readSchema Markup for Local Businesses: The Types That Actually Matter
Structured data helps search engines and AI tools understand who you are, where you work and what you offer. Most businesses only need a handful of schema types done well.
SEO8 min readE-E-A-T Explained: How Google Judges Expertise and Trust in Your Business
Experience, expertise, authoritativeness and trust are how Google and AI assistants decide whose advice to show. Here is what each one means for a real business website.
Local9 min readLocal Landing Pages That Convert: A Step-by-Step Build Guide
City and service-area pages can win rankings and calls, or they can be thin copies that Google ignores. Here is how we build local pages that earn both.
AI Search9 min readGEO vs. AEO: What Local Businesses Actually Need to Do for AI Search
Generative engine optimization and answer engine optimization get used interchangeably. Here is the plain-English difference and the short list of work that helps you show up in both.
Analytics8 min readGoogle Analytics 4 for Small Business Owners: The Only Five Reports You Need
GA4 can feel overwhelming. You do not need most of it. These five views tell you where leads come from and which marketing dollars are working.
AI Search9 min readAI Search Optimization: How to Get Recommended by ChatGPT in 2026
Buyers are asking AI who to hire. Here is the exact framework we use to get clients cited by ChatGPT, Gemini and Perplexity.
SEO11 min readThe SEO Website Audit Checklist We Run on Every New Client
Before we write a single page, we audit the site. This is the checklist, in the order we work through it, so you can spot the problems holding your rankings back.
SEO7 min readSEO Forecasting: How Long Until SEO Pays Off for Your Business?
Anyone promising page-one rankings in 30 days is guessing. Here is how we build honest SEO forecasts, and what affects how fast results arrive.
- Paid Media7 min read
Don't Wait for SEO: How to Generate Leads This Week
SEO takes months. Your payroll does not. Here is how we launch profitable lead campaigns in days while organic compounds.
Local8 min readOnline Reputation Management for Local Businesses: Protect the First Impression
Before anyone calls you, they read about you. Here is how to build a steady flow of reviews, respond to criticism and keep your search results working in your favor.
Digital PR8 min readDigital PR for Small Businesses: Earn Press Coverage and Links Without a PR Firm
Local news sites, trade publications and community blogs are looking for stories. Here is how to give them one and earn the links that lift your rankings.
Industries10 min readMulti-Location and Franchise Marketing: Scale Without Losing Local Relevance
Growing to five, fifty or five hundred locations creates a new problem: every location needs to rank locally while the brand stays consistent. Here is the framework we use.
- SEO11 min read
The 2026 Local SEO Checklist: Dominate the Map Pack
A practical, step-by-step checklist to win Google Maps, grow reviews and turn local searches into booked jobs.
Ecommerce9 min readEcommerce SEO: How to Get Product and Category Pages Ranking
Most online stores rely on manufacturer descriptions and thin category pages. Here is how to turn them into pages that rank and sell.
Paid Media8 min readFacebook and Instagram Ads for Local Lead Generation: What Works Now
Meta ads can fill a calendar or burn a budget. The difference is usually the offer, the creative and what happens after the click.
- Local8 min read
Local SEO Citations: What They Are and How to Build Them the Right Way
Citations are mentions of your business name, address and phone number around the web. Getting them right is tedious work that quietly lifts local rankings.
- SEO8 min read
Keyword Research for Local Service Businesses: Find the Searches That Book Jobs
Most keyword tools are built for publishers. Here is how we find the high-intent, city-level searches that actually turn into calls for plumbers, dentists and contractors.
Paid Media7 min readConnected TV Advertising: How Local Businesses Can Get on the Big Screen
Streaming TV ads used to be only for national brands. Now a local business can target by ZIP code and pay only for real impressions. Here is how it works.
- Local8 min read
Local Search Marketing vs. Local SEO: Building a Plan That Covers Both
Local SEO is one piece of local search marketing. Here is how organic rankings, ads, listings and reviews fit together into one plan that fills your calendar.
- SEO10 min read
Google Business Profile Optimization: 12 Fixes That Move You Into the Map Pack
Your Google Business Profile is often the first thing a customer sees. These are the fixes Ryan Pereyra and the RPM team make on every new client account in week one.
Video7 min readVideo Marketing for Service Businesses: What to Film and Where to Post It
You do not need a studio to win with video. These are the videos that build trust fastest and the places they do the most work.
Local7 min readApple Business Connect: How to Get Found on iPhone Maps and Siri
iPhone users search Apple Maps, Siri and Spotlight without ever opening Google. Here is how to claim and optimize your free Apple Business Connect listing.
- Conversion7 min read
Why Your Landing Page Is Losing Leads (and 9 Ways to Fix It)
Paying for clicks that never call is the most expensive mistake in marketing. Here is the conversion checklist we run before a single ad dollar goes live.
Lead Gen9 min readBuilding a Lead Generation Funnel for Contractors and Home Service Pros
More leads do not help if they leak out before they book. This is how we map, measure and tighten every step from first search to signed job.
- Local6 min read
Bing Places for Business: The Local Listing Most Competitors Ignore
Bing powers searches on Windows, Edge, Copilot and more. A complete Bing Places listing takes less than an hour and puts you in front of customers your competitors miss.
Paid Media8 min read7 Google Ads Mistakes That Quietly Drain Small Business Budgets
We audit dozens of Google Ads accounts a year. These are the same seven leaks we find again and again, and how to plug each one.
- Local8 min read
How to Create and Verify a Google Business Profile From Scratch
New business or never claimed your listing? Here is the setup process, the verification pitfalls to avoid and the first ten minutes of optimization that matter most.
- Local7 min read
How to Get More Google Reviews Without Awkward Asks or Policy Risks
Most happy customers never leave a review because nobody asked at the right moment. Here is a simple system for a steady stream of honest reviews.
Content7 min readContent Marketing for Service Businesses: What to Publish When You Are Too Busy to Blog
You do not need to become a publisher. Here is the lean content system RPM uses to turn everyday customer questions into rankings and trust.
- Local8 min read
How Online Reviews Affect Local SEO and What Google Pulls From Them
Reviews do more than build trust. Their volume, recency and wording influence where you rank and which searches Google matches you to.
Email6 min readThe Email Playbook for Repeat Business: Turn One-Time Customers Into Lifetime Clients
Your past customers are your cheapest source of new revenue. These are the automated emails we set up for clients to bring them back again and again.
- Social7 min read
Social Media That Actually Generates Leads (Not Just Likes)
Ryan Pereyra has been running social campaigns since the Myspace days. Here is what still works for turning followers into booked customers.
- SEO8 min read
Local Link Building: How to Earn Backlinks Without Spammy Tactics
Links still matter for rankings, but the wrong ones can hurt you. These are the safe, local link sources we use to build real authority for clients.
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