Home services marketing · Plumbing, HVAC, roofing & remodeling
Called first. Booked fast.
When a water heater fails or a roof leaks, homeowners call whoever shows up first. We put you in the map pack, in Local Services Ads and in AI answers, then hand them a site that makes calling you the easy choice.
- 11x
- business growth for HOTCO, plus 3 new locations
- #1
- Google ranking for D&D Cabinets in its market
- 50+
- trade categories built out for Subcontractors United
What we do best
Three things that fill a service calendar.
Local SEO + AI search
In the map pack in every town you serve
Google Business Profile management, service-area pages and reviews that rank you for emergency and high-ticket searches, plus GEO so ChatGPT and Google AI name you too.
Learn more about Local SEO + AI search- Map-pack rankings for “plumber near me”, “AC repair” and “roof replacement” in each city
- A page for every service and service area, written for how homeowners search
- Review generation after every job so your star count keeps climbing
- Schema and citations that get AI assistants to recommend your company
#1
market ranking for core cabinetry terms
D&D Cabinets
Local Services Ads + PPC
Booked calls today while SEO compounds
Google Local Services Ads, search and Performance Max campaigns tuned to the jobs you want, with call tracking that shows booked jobs by source, not just clicks.
Learn more about Local Services Ads + PPC- Google Guaranteed and Local Services Ads set up and disputed for you
- Emergency campaigns that run 24/7 for “no hot water” and “burst pipe” searches
- Budget shifted toward the zip codes and job types with the best margins
- Call recordings reviewed so your dispatchers can book more of them
24/7
emergency lead capture by call and text
HOTCO
Websites built to book
Tap to call on every screen
Fast, mobile-first sites built around your services, with click-to-call, click-to-text, financing and online booking where homeowners expect them.
Learn more about Websites built to book- Sticky call and text buttons on every page of the mobile site
- Real job photos, reviews and guarantees above the fold
- Financing, coupons and online booking wired into your CRM or FSM
- Location pages ready the day you open a new branch
3
new locations launched with their own pages
HOTCO
Home services results
Measured in booked jobs.
Plumbing / Water Heaters
HOTCO — The Hot Water Heater Co.
11x
Increase in business
11x business growth and 3 new locations for a water heater specialist.
Read the case study
Home Improvement
D&D Cabinets
#1
Google ranking in their market
From local shop to the #1-ranked cabinet brand in its market.
Read the case study
Contractor Network
Subcontractors United
9
Northern California counties served
Marketing a vetted contractor network across 9 Northern California counties.
Read the case study
Who we serve
Built for how your trade sells.
Emergency trades
- Plumbing, water heaters, HVAC and electrical
- Round-the-clock Local Services Ads and search
- Call and text tracking for every lead
- Maintenance plans and seasonal tune-up campaigns
Project trades
- Roofing, remodeling, cabinets, solar and windows
- Project galleries and before-and-afters that sell the job
- Lead-to-estimate workflows so no inquiry goes cold
- TV, streaming and social commercials featuring your crews
Multi-location & networks
- A page and Google profile for every branch
- New-market launch playbooks
- Contractor recruiting alongside homeowner demand
- Reporting by location, service and lead source
Why RPM
What makes us different.
We know the trades
From water heater specialists to cabinet makers and contractor networks, we market companies where speed to the phone decides who gets the job.
Ahead of the curve on AI
Homeowners now ask ChatGPT and Google AI who to call. We optimize your profile, reviews and content so AI assistants recommend you by name.
Measured in jobs, one team
We report booked jobs and revenue, not clicks, and do it all in-house. Founder Ryan Pereyra still answers the phone. 20 years in.
FAQ
Home services marketing questions.
How much does home services marketing cost?
Every plan is custom. We build it around your trades, service area, seasonality and growth goals, so there is no one-size price. Reach out for a free audit and we will put together a custom plan with projected calls and booked jobs, and we work month-to-month.
Do you manage Google Local Services Ads?
Yes. We handle Google Guaranteed verification, profile setup, budgets, job types and lead disputes, and run Local Services Ads alongside search campaigns so you show up at the very top for emergency and high-intent searches.
How long does local SEO take for contractors?
Map-pack movement usually starts within 60 to 90 days. Service and city pages build over 4 to 6 months. Local Services Ads and paid search can book calls in the first week while SEO compounds.
Which trades do you work with?
Plumbing, water heaters, HVAC, electrical, roofing, remodeling, cabinets, solar, windows, landscaping and contractor networks. If homeowners search for you when something breaks or a project starts, we can help.
Can you track which leads turn into booked jobs?
Yes. Call tracking, form tracking and integrations with tools like ServiceTitan, Housecall Pro and Jobber show booked jobs and revenue by source, so budget goes to what actually fills the calendar.
Will you help us open a new location?
Yes. We build the location page, Google Business Profile, local citations and launch campaigns so a new branch is taking calls from day one. HOTCO opened 3 new locations this way.
See how many jobs are going to your competitors
A free audit of your map-pack rankings, Local Services Ads, AI visibility and website, with projected booked jobs at three budgets. No obligation.
Free offer · Worth $2,500
Get your free growth audit.
Tell us where you want to be in 90 days. A senior strategist — not a sales rep — will build your plan.
- Full SEO, paid ads and AI visibility audit
- Competitor keyword and ad spend breakdown
- Projected leads and cost per lead at 3 budgets
- A 90-day action plan — yours to keep
What happens next
- We review your marketYour site, rankings, ads and top competitors, within one business day.
- Strategy callA 30-minute walkthrough of what we found and where the fastest wins are.
- Your plan, in writingBudgets, projected leads and a 90-day roadmap. No obligation.
"RPM has been the best investment in our business since we opened our doors. From web site building, SEO and AdWords to strategies that generate phone leads, RPM has us covered."
No contracts. No spam. A senior strategist replies within one business day.