Law firm marketing · Personal injury, family, criminal & business law
Found. Trusted. Retained.
People choose a lawyer in the worst week of their lives, usually in a single search. We make sure your firm is the one Google and AI assistants surface, and that your site turns that search into a consultation.
- 20 yrs
- helping firms and businesses grow
- In-house
- SEO, ads, web, video and intake tracking
- Month-to-month
- no long-term contracts
What we do best
Three things that grow a law firm.
Attorney SEO + AI search
Ranked for the cases you want
Practice-area and city pages, Google Business Profile management and GEO, so you rank in the map pack and get named when people ask ChatGPT or Google AI for a lawyer.
Learn more about Attorney SEO + AI search- Map-pack rankings for “car accident lawyer near me” and every practice area you handle
- In-depth practice-area pages and FAQs written in plain language
- Attorney profiles, verdicts and reviews structured so AI assistants trust them
- Directory and citation cleanup across Avvo, Justia, Martindale and more
Legal PPC
Signed cases, not expensive clicks
Google Search, Local Services Ads and retargeting managed against cost per signed case, with keyword, geography and schedule controls that protect a high-CPC budget.
Learn more about Legal PPC- Google Local Services Ads with the Google Screened badge
- Tight geo and dayparting so spend follows when your intake team is staffed
- Negative keyword and lead-quality controls that cut wasted clicks
- Ad copy written with your state bar advertising rules in mind
Websites built for intake
Trust in the first five seconds
Fast, mobile-first sites that lead with your results, reviews and attorneys, and make it effortless to call, text or request a free case review any time of day.
Learn more about Websites built for intake- Free case review forms and tap-to-call on every screen
- Results, testimonials and attorney bios above the fold
- Spanish-language pages for firms that serve bilingual clients
- Call and form tracking so you know which pages sign cases
Proof
Measured in signed cases.
We have generated business for law firms for years, and we build for the legal world from the other side too: Boomerang Health Care’s site was built around the attorneys who refer patients to its 23 clinics.
"Ryan’s marketing techniques have generated a tremendous amount of business for my law firm. I would highly recommend RPM National to anyone!"
Attorney referral pages
Boomerang’s site gives referring attorneys a one-click path to send a client, check a case and reach the right clinic.
Workers’ comp & PI fluency
We write for the injury and workers’ comp world every day, from MPN pages to lien and adjuster questions.
Every lead tracked
Calls and forms are tracked by source, so you see which pages and ads turn into consultations.
Who we serve
Built for how your practice signs clients.
Personal injury & workers’ comp
- Accident, injury and workers’ comp practice-area pages
- Local Services Ads and search tuned to cost per signed case
- 24/7 call and form capture for after-hours accidents
- TV, streaming and radio spots for top-of-mind awareness
Family, criminal & estate
- Discreet, reassuring copy for sensitive matters
- Divorce, custody, DUI and estate planning pages by city
- Review generation that respects client confidentiality
- Fast mobile consult requests for urgent situations
Business & multi-office firms
- Practice-group and office-location pages
- Thought leadership that ranks and gets cited by AI
- LinkedIn and email programs for referral sources
- Reporting by office, practice area and lead source
Why RPM
What makes us different.
We respect the rules
Advertising for attorneys has rules most agencies ignore. We write ads and pages with state bar guidelines in mind, and you approve everything before it goes live.
Ahead of the curve on AI
Potential clients now ask ChatGPT and Google AI which lawyer to call. We structure your profiles, results and content so AI assistants recommend your firm.
Measured in cases, one team
We report consultations and signed cases, not clicks, and do it all in-house. Founder Ryan Pereyra still answers the phone. 20 years in.
FAQ
Law firm marketing questions.
How much does law firm marketing cost?
Every plan is custom. We build it around your practice areas, market and caseload goals, so there is no one-size price. Reach out for a free audit and we will put together a custom plan with projected consultations and signed cases, and we work month-to-month.
How long does attorney SEO take?
Map-pack movement usually starts within 60 to 90 days. Competitive practice areas like personal injury build over 6 to 12 months. Local Services Ads and paid search can bring consultations in the first few weeks while SEO compounds.
Is your legal advertising compliant with bar rules?
We write ads and pages with your state bar’s advertising rules in mind, avoid guarantees of outcomes, include required disclaimers, and you approve all copy before it publishes. Your firm remains responsible for final compliance.
Which practice areas do you work with?
Personal injury, workers’ compensation, family law, criminal defense, estate planning, immigration, employment and business law. If clients search for you when something goes wrong, we can help.
What is GEO, and why does it matter for my firm?
Generative engine optimization (GEO) gets your firm named when people ask ChatGPT, Gemini or Google AI Overviews for the best lawyer nearby. We use structured data, citations, reviews and answer-ready content so AI assistants understand and recommend you.
How do you measure results?
In consultations and signed cases. Call tracking, form tracking and intake or CRM integrations show which channels and pages produce retained clients, so budget goes to what actually grows the firm.
See how many cases are going to other firms
A free audit of your rankings, AI visibility, ads and website, with projected consultations at three budgets. No obligation.
Free offer · Worth $2,500
Get your free firm audit.
Tell us where you want to be in 90 days. A senior strategist — not a sales rep — will build your plan.
- Full SEO, paid ads and AI visibility audit
- Competitor keyword and ad spend breakdown
- Projected leads and cost per lead at 3 budgets
- A 90-day action plan — yours to keep
What happens next
- We review your marketYour site, rankings, ads and top competitors, within one business day.
- Strategy callA 30-minute walkthrough of what we found and where the fastest wins are.
- Your plan, in writingBudgets, projected leads and a 90-day roadmap. No obligation.
"RPM has been the best investment in our business since we opened our doors. From web site building, SEO and AdWords to strategies that generate phone leads, RPM has us covered."
No contracts. No spam. A senior strategist replies within one business day.