Case study · Contractor Network
Subcontractors United · subcontractorsunited.com
Marketing a vetted contractor network across 9 Northern California counties.
- 9
- Northern California counties served
- 50+
- Home improvement trade categories
- 3
- Exclusive pros per trade, per county
The challenge
Subcontractors United connects homeowners with pre-screened local pros for every kind of home project. The model only works if two audiences grow together: homeowners searching for trusted contractors, and quality subcontractors who want exclusive exposure in their county.
What we did.
- 01
Structured the site around county and trade pages so homeowners can find the right pro in a few clicks.
- 02
Built SEO content for 50+ trade categories — from roofing and plumbing to cabinets and concrete — to capture local home project searches.
- 03
Publish homeowner guides and cost articles that earn organic traffic and build trust in the network.
- 04
Run contractor recruitment campaigns that fill the limited spots per trade in each county.
The result
Subcontractors United has a marketing engine that drives homeowner demand and contractor sign-ups at the same time — the two sides every network needs to grow.
Scope of work
Everything we delivered.
- Website design & structure
- County & trade landing pages
- SEO content & blog
- Contractor recruitment campaigns
- Paid search
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