SEO · 11 min read · August 9, 2026
The 2026 Local SEO Checklist: Dominate the Map Pack
A practical, step-by-step checklist to win Google Maps, grow reviews and turn local searches into booked jobs.
By Ryan Pereyra, Founder & Agency Owner, RPM National

Google Business Profile fundamentals
Choose the most specific primary category, complete every field, add services with descriptions and post weekly.
Reviews are a ranking factor and a conversion factor
Automate review requests after every job. Respond to every review within 48 hours — especially the negative ones.
Build a location page for every market
Each page should include unique local proof: projects, testimonials, team members and FAQs specific to that area.
Ryan Pereyra’s take
Ryan Pereyra, founder of RPM National, recommends working through this checklist in order rather than all at once. Profile accuracy and reviews move the needle faster than anything near the bottom of the list.
Revisit it every quarter. Local search changes, and so do your competitors.






















