SEO · 10 min read · July 8, 2026
Google Business Profile Optimization: 12 Fixes That Move You Into the Map Pack
Your Google Business Profile is often the first thing a customer sees. These are the fixes Ryan Pereyra and the RPM team make on every new client account in week one.
By Ryan Pereyra, Founder & Agency Owner, RPM National
Categories decide who sees you
Your primary category is the single biggest ranking lever on the profile. Choose the most specific option that describes your core revenue, not the broadest one.
Add secondary categories only for services you actually offer and want calls for.
Fill every field like it matters, because it does
Hours, service areas, attributes, services with descriptions, products and a clear business description all give Google more confidence about when to show you.
Incomplete profiles lose to complete ones in close markets almost every time.
Photos and posts signal an active business
Upload real photos of your team, trucks, storefront and finished jobs every month. Stock images do nothing for trust.
Publish a short post every week about an offer, a recent project or a seasonal tip. It keeps the profile fresh and gives searchers a reason to call.
Reviews are the tiebreaker
Ask every happy customer for a review with a direct link sent by text right after the job. Reply to every review, positive or negative, within two days.
Review count, recency and your responses all influence both ranking and the click.
Ryan Pereyra’s take
Ryan Pereyra, founder of RPM National, treats a Google Business Profile like a second homepage, because for many customers it is the first one they see.
Fresh photos, accurate services and weekly posts signal that a real, active business is behind the listing.
