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Video · 7 min read · July 2, 2026

Video Marketing for Service Businesses: What to Film and Where to Post It

You do not need a studio to win with video. These are the videos that build trust fastest and the places they do the most work.

Ryan Pereyra, Founder & Agency Owner of RPM National

By , Founder & Agency Owner, RPM National

Film crew with a cinema camera and lighting recording a doctor in a medical clinic for a marketing video

The owner introduction

A short video of the owner explaining who they are, why they started the business and what customers can expect removes much of the uncertainty of hiring someone new. Put it on your homepage and Google Business Profile.

Answers to common questions

Every question your team hears repeatedly is a video topic. One to two minute answers perform well on YouTube, which is itself one of the largest search engines, and can be embedded on matching service pages.

Before and after, and behind the scenes

Showing the work being done builds confidence in a way photos cannot. Always get customer permission, and keep personal details out of frame.

Repurpose one shoot into many assets

A single filming day can produce a long YouTube video, several short vertical clips for social, a commercial cut for CTV and stills for your website. Planning for every format up front multiplies the return.

Ryan Pereyra’s take

Ryan Pereyra, founder of RPM National, has seen simple phone videos of a technician explaining a repair outperform polished commercials.

People hire people. Show the faces and the work, and let the production quality come second.

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