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AI Search · 9 min read · September 14, 2026

AI Search Optimization: How to Get Recommended by ChatGPT in 2026

Buyers are asking AI who to hire. Here is the exact framework we use to get clients cited by ChatGPT, Gemini and Perplexity.

Ryan Pereyra, Founder & Agency Owner of RPM National

By , Founder & Agency Owner, RPM National

Smartphone showing an AI assistant answering a question, beside a red pencil — guide to AI search optimization

Why AI search changes everything

AI assistants do not show ten links — they give one answer. If your brand is not part of that answer, you are not in the consideration set.

The good news: the signals AI engines use are knowable, measurable and improvable.

The three pillars of GEO

First, entity clarity: consistent facts about who you are, what you do and where, across your site, schema and third-party profiles.

Second, citable content: clear answers, comparisons and original data formatted for extraction.

Third, off-site trust: reviews, directories, press and community mentions that models learn from.

How to measure it

Build a library of 50–200 buyer prompts and test them monthly across engines. Track mention rate, position and sentiment against competitors.

Ryan Pereyra’s take

Ryan Pereyra, founder of RPM National, sees AI search as a reward for businesses that were already doing the fundamentals well: clear facts, real reviews and pages that answer questions directly.

His advice is to start by asking ChatGPT and Gemini who they recommend in your market. Whatever they say about you, or leave out, is your to-do list.

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