Paid Media · 7 min read · July 16, 2026
Connected TV Advertising: How Local Businesses Can Get on the Big Screen
Streaming TV ads used to be only for national brands. Now a local business can target by ZIP code and pay only for real impressions. Here is how it works.
By Ryan Pereyra, Founder & Agency Owner, RPM National
What connected TV actually is
Connected TV (CTV) and over-the-top (OTT) advertising place your commercial on streaming apps and smart TVs. Unlike traditional broadcast, you can target specific ZIP codes, households and audiences instead of paying for an entire market.
Why it works for local brands
TV still builds trust and recognition like few other channels. A viewer who sees your ad on the living room screen is more likely to recognize your name later when they search or see your truck.
Measure it like digital, not like TV
CTV campaigns can be tied to website visits and conversions from the households that saw the ad. Watch for lifts in branded search and direct traffic in the areas you target.
Keep the creative simple
Fifteen to thirty seconds is plenty. Show who you are, the problem you solve and one clear next step. Many viewers cannot click, so make your name and offer easy to remember.
Ryan Pereyra’s take
Ryan Pereyra, founder of RPM National, sees streaming TV as the moment local businesses can finally afford television, but only if the ad is built for it.
Keep it short, say the offer clearly and put your name on screen early. Then watch branded search and direct traffic, not just clicks.
