Local · 6 min read · June 11, 2026
Bing Places for Business: The Local Listing Most Competitors Ignore
Bing powers searches on Windows, Edge, Copilot and more. A complete Bing Places listing takes less than an hour and puts you in front of customers your competitors miss.
By Ryan Pereyra, Founder & Agency Owner, RPM National
Why Bing still matters
Bing is the default search engine on Windows computers and the Edge browser, and it feeds results into Microsoft Copilot and other tools. Its users skew toward homeowners and professionals, a strong audience for many service businesses.
Because most local businesses ignore it, a complete listing can stand out quickly.
Import from Google to save time
Bing Places lets you import your Google Business Profile directly. That copies your name, address, hours, categories and photos in a few clicks.
After importing, review every field. Imports sometimes miss service areas, secondary categories or holiday hours.
Verify and complete the listing
Verify by phone, email or postcard, then add a detailed description, your services, payment options and high-quality photos.
Keep your details identical to Google, Apple and your website so every platform reinforces the same facts.
Pair it with Bing Webmaster Tools
Submit your sitemap in Bing Webmaster Tools so your service and location pages are indexed. Bing also offers IndexNow, which notifies it as soon as you publish or update a page.
Ryan Pereyra calls this one of the easiest wins in local SEO: a small amount of setup for a channel almost nobody else is working.
Ryan Pereyra’s take
Ryan Pereyra, founder of RPM National, calls Bing Places the easiest win most local businesses skip. It takes minutes to import from Google Business Profile, and fewer competitors bother.
It matters more than it used to, because Bing data feeds ChatGPT search and Microsoft Copilot. A clean Bing listing helps you show up in AI answers too.
