Ecommerce · 9 min read · August 6, 2026
Ecommerce SEO: How to Get Product and Category Pages Ranking
Most online stores rely on manufacturer descriptions and thin category pages. Here is how to turn them into pages that rank and sell.
By Ryan Pereyra, Founder & Agency Owner, RPM National
Category pages carry the most weight
Shoppers search for categories like "shaker kitchen cabinets" far more often than for a specific model number. Give each category page a helpful introduction, clear filters and answers to common buying questions.
Rewrite manufacturer descriptions
If your product copy matches hundreds of other retailers, Google has little reason to rank yours. Write original descriptions that cover who the product is for, how it compares and what buyers usually ask before purchasing.
Handle variants and filters carefully
Colors, sizes and filter combinations can create thousands of near-duplicate URLs. Use canonical tags and sensible indexing rules so search engines focus on the pages that matter.
Use product schema and real reviews
Product structured data with price, availability and ratings can earn richer search results. Genuine customer reviews add fresh, unique content to every product page and build buyer confidence.
Ryan Pereyra’s take
Ryan Pereyra, founder of RPM National, tells store owners that category pages are usually the most underused asset on an ecommerce site.
A category page with helpful copy, sensible filters and clean internal links will often outrank dozens of thin product pages.
