TV & Radio Media Buying · Traditional media
Broadcast reach, performance accountability.
Traditional media still drives massive awareness and response — when it is bought smart. We plan, negotiate and manage broadcast TV, cable and radio campaigns in local markets and nationwide, then connect every flight to call tracking, web lifts and lead data so you know exactly what airtime is working.
- -28%
- Avg. savings negotiated off rate card
- 100+
- Markets bought local and national
- 100%
- Response tracked via call & web lift
What's included
Everything handled.
Media planning & strategy
Station, daypart and program selection matched to your buyers and budget.
Negotiation & buying
Added-value bonus spots, sponsorships and rates we negotiate as a volume buyer.
Radio & podcast campaigns
Live reads, produced spots, sponsorships and streaming audio placements.
Post-buy & attribution
Airtime verification, make-goods and response analysis tied to leads and revenue.
Watch
RPM-produced commercial: Copper Canyon Dentistry.
“I was referred to RPM National by a close friend who used their services for his dental office. After speaking with Ryan, I immediately knew that he would do everything in his power to generate more business for my…”
How it works
From kickoff to compounding.
- Step 1
Market analysis
We size your markets and the audience you can reach per dollar.
- Step 2
Plan & negotiate
A media plan built for response, bought at below rate-card pricing.
- Step 3
Launch & monitor
Spots trafficked, verified and tracked from the first airing.
- Step 4
Optimize the mix
Budget shifts toward the stations and dayparts producing leads.
Ask an expert
Got a question about TV & Radio?.
Get a free, specific answer right now. Then let our team build the full plan for you.
Ask an RPM strategist
Instant AI answers based on our playbooks
Limited free offer
Free media plan review
Send us your current TV or radio buy and we will show you where you are overpaying.
Case studies
TV & Radio results we've delivered.
Home ImprovementD&D Cabinets
From local shop to the #1-ranked cabinet brand in its market.
- #1
- Google ranking in their market
- New
- Updated branding & new commercials
- Rebuilt
- Revised media plan & workflow
Pain ManagementBoomerang Health Care
A complete rebrand for California's #1 pain management provider.
- #1
- Pain management provider in California
- 23
- Clinics rebranded, Santa Rosa to San Diego
- 100%
- New brand system across every touchpoint
Dental Group / DSOMulti-State Dental Group (DSO)
The turnkey marketing department for a ~50-practice dental group.
- ~50
- Practices supported
- 5
- States: NV, OR, WA, UT & CA
- 1
- Turnkey marketing department
FAQ
TV & Radio questions.
Do you handle local and national campaigns?
Both. We buy single-market campaigns for local businesses and coordinate multi-market and national TV and radio campaigns for multi-location and national brands.
How do you measure TV and radio results?
We use unique tracking numbers, vanity URLs, web traffic lift analysis and CRM data to connect airtime to calls, leads and revenue.
Is traditional media worth it next to digital?
For many businesses, yes — broadcast builds the awareness that makes search and paid social convert better. We plan them together so each channel amplifies the other.
Get a free, custom growth plan in 48 hours
We will audit your SEO, ads and AI visibility, then show you exactly how many leads you are leaving on the table — free, no obligation.
Free offer · Worth $2,500
Get your free TV & Radio plan.
Tell us where you want to be in 90 days. A senior strategist — not a sales rep — will build your plan.
- Full SEO, paid ads and AI visibility audit
- Competitor keyword and ad spend breakdown
- Projected leads and cost per lead at 3 budgets
- A 90-day action plan — yours to keep
What happens next
- We review your marketYour site, rankings, ads and top competitors, within one business day.
- Strategy callA 30-minute walkthrough of what we found and where the fastest wins are.
- Your plan, in writingBudgets, projected leads and a 90-day roadmap. No obligation.
"RPM has been the best investment in our business since we opened our doors. From web site building, SEO and AdWords to strategies that generate phone leads, RPM has us covered."
No contracts. No spam. A senior strategist replies within one business day.