Case study · Pain Management
Boomerang Health Care · boomeranghc.com
A complete rebrand for California's #1 pain management provider.
- #1
- Pain management provider in California
- 23
- Clinics rebranded, Santa Rosa to San Diego
- 100%
- New brand system across every touchpoint
The challenge
Boomerang Health Care (BHC) had grown into the state's leading pain management group — 23 clinics serving workers' compensation, personal injury, Medicare and commercial patients — but its brand and website hadn't kept up. Patients, referring attorneys, adjusters and providers needed one clear, credible brand that matched the quality of care.
What we did.
- 01
Led a ground-up rebrand: new logo, visual identity, color system, typography and the "Coming back stronger" brand story.
- 02
Designed and built a new website with dedicated pages for each specialized program — Function Restoration (FRP), Trauma Recovery (TRP) and Traumatic Brain Injury (TBIP).
- 03
Built referral, provider, insurance & MPN and location pages so attorneys, adjusters and patients find what they need in one click.
- 04
Delivered a complete brand asset library and rolled out logo setup across all 23 clinics, signage, stationery, social profiles and Google Business Profiles.
The result
BHC now presents as what it is — California's #1 pain management provider — with a unified brand across 23 clinics and a website that turns patients, referring attorneys and providers into appointments.
Scope of work
Everything we delivered.
- Logo design & brand identity
- Brand guidelines & asset library
- Full website design & build
- Program & service pages
- Referral, provider & MPN pages
- 23-location pages & GBP rollout
- Clinic signage & print assets
- Social profile rebrand
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