Case study · Pain Management
Boomerang Health Care · boomeranghc.com
A complete rebrand for California's #1 pain management provider.
- #1
- Pain management provider in California
- 23
- Clinics rebranded, Santa Rosa to San Diego
- 100%
- New brand system across every touchpoint
The challenge
Boomerang Health Care (BHC) had grown into the state's leading pain management group — 23 clinics serving workers' compensation, personal injury, Medicare and commercial patients — but its brand and website hadn't kept up. Patients, referring attorneys, adjusters and providers needed one clear, credible brand that matched the quality of care.
The result
BHC now presents as what it is — California's #1 pain management provider — with a unified brand across 23 clinics and a website that turns patients, referring attorneys and providers into appointments.
- Industry
- Pain Management
- Services
- 3 working together
- Live site
- boomeranghc.com (opens in a new tab)
What we did.
- 01
Led a ground-up rebrand: new logo, visual identity, color system, typography and the "Coming back stronger" brand story.
- 02
Designed and built a new website with dedicated pages for each specialized program — Function Restoration (FRP), Trauma Recovery (TRP) and Traumatic Brain Injury (TBIP).
- 03
Built referral, provider, insurance & MPN and location pages so attorneys, adjusters and patients find what they need in one click.
- 04
Delivered a complete brand asset library and rolled out logo setup across all 23 clinics, signage, stationery, social profiles and Google Business Profiles.
The final product
The brand we built.
Pages from the BHC brand guidelines we delivered: the logo, site and program lockups, color system and type system used across all 23 clinics.
- BHC Navy#0d1f3a
- BHC Teal#128b8d
- BHC Copper#b56a3c
- BHC Gold#dcb853
- BHC Sage#b4cbc0
The website we built
The new boomeranghc.com carries the brand into a fast, mobile-first site built for patients, referring attorneys, adjusters and providers.
Scope of work
Everything we delivered.
8 deliverables, one accountable team. RPM planned, produced and managed every piece for Boomerang Health Care, so nothing fell between vendors.
Get a plan like this- Logo design & brand identity
- Brand guidelines & asset library
- Full website design & build
- Program & service pages
- Referral, provider & MPN pages
- 23-location pages & GBP rollout
- Clinic signage & print assets
- Social profile rebrand
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What happens next
- We review your marketYour site, rankings, ads and top competitors, within one business day.
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