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Social · 7 min read · April 29, 2026

Social Media That Actually Generates Leads (Not Just Likes)

Ryan Pereyra has been running social campaigns since the Myspace days. Here is what still works for turning followers into booked customers.

Ryan Pereyra, Founder & Agency Owner of RPM National

By , Founder & Agency Owner, RPM National

Content creator filming a barista on a phone gimbal with a ring light for a café social media marketing campaign

Organic builds trust, paid builds pipeline

Organic posts keep your brand familiar to people who already know you. Paid social is what reaches new customers in your area and puts an offer in front of them.

Treat them as two jobs with two different goals.

Faces outperform graphics

Short videos of the owner or the team explaining a common problem consistently beat polished graphics. People hire people, and social is where they get to know you first.

Give every ad one clear next step

Call now, book online or claim an offer. Pick one. Lead forms inside the platform often convert well because people never have to leave the app.

Retarget the people who almost called

Most visitors leave your site without contacting you. Retargeting ads keep your business in front of them with reviews and offers until they are ready.

Ryan Pereyra’s take

Ryan Pereyra, founder of RPM National, measures social media by conversations started, not followers gained.

Post real jobs, real people and a clear way to get in touch, and reply to every message quickly.

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