Case study · Home Improvement
D&D Cabinets · ddcabinets.com
From local shop to the #1-ranked cabinet brand in its market.
- #1
- Google ranking in their market
- New
- Updated branding & new commercials
- Rebuilt
- Revised media plan & workflow
The challenge
D&D Cabinets had great craftsmanship but an inconsistent brand, a media plan that was not producing enough qualified leads, and a manual workflow that slowed down every estimate.
The result
D&D Cabinets moved to the #1 ranking in its market, grew the business and now runs on a cleaner, faster workflow from first click to signed project.
- Industry
- Home Improvement
- Services
- 6 working together
- Live site
- ddcabinets.com (opens in a new tab)
What we did.
- 01
Refreshed the D&D Cabinets brand so every touchpoint looks as premium as the product.
- 02
Produced new commercials showcasing real projects for TV, YouTube and social.
- 03
Plan and place the TV media on NBC, ABC, CBS, FOX and HGTV, and revised the media plan to shift budget toward the channels producing booked consultations.
- 04
Improved the lead-to-estimate workflow so every inquiry is captured, routed and followed up.
- 05
Ran SEO and local search to take the #1 position for their core cabinetry terms.
On air
TV placement on the networks homeowners watch.
We produce the D&D Cabinets commercials and place them on NBC, ABC, CBS, FOX and HGTV, putting real kitchen projects in front of homeowners while they plan a remodel.
- NBC
- ABC
- CBS
- FOX
- HGTV
- 5networks, planned & placed by RPM
Video production
The commercial.
Written, edited and voiced by RPM: a 30-second spot that leads with price ("Don’t overpay for new kitchen cabinets"), backs it with a beat-any-written-estimate promise and 100,000+ local homes, then shows off the online cabinet calculator.
Scope of work
Everything we delivered.
9 deliverables, one accountable team. RPM planned, produced and managed every piece for D&D Cabinets, so nothing fell between vendors.
Get a plan like this- Brand refresh
- TV, YouTube & social commercials
- TV placement on NBC, ABC, CBS, FOX & HGTV
- Media plan & budget strategy
- Lead-to-estimate workflow
- SEO & local search
- Google Ads
- Social media management
- Website updates
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- Full SEO, paid ads and AI visibility audit
- Competitor keyword and ad spend breakdown
- Projected leads and cost per lead at 3 budgets
- A 90-day action plan — yours to keep
What happens next
- We review your marketYour site, rankings, ads and top competitors, within one business day.
- Strategy callA 30-minute walkthrough of what we found and where the fastest wins are.
- Your plan, in writingBudgets, projected leads and a 90-day roadmap. No obligation.
"RPM has been the best investment in our business since we opened our doors. From web site building, SEO and AdWords to strategies that generate phone leads, RPM has us covered."
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