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Case study · Plumbing / Water Heaters

HOTCO — The Hot Water Heater Co. · hotwaterco.com

11x business growth and 3 new locations for a water heater specialist.

Tankless water heater with new copper plumbing installed in a clean garage by HotCo plumbing
11x
Increase in business
3
New locations rolled out
24/7
Emergency lead capture, call & text

The challenge

HOTCO is a multi-location plumbing company focused on one thing: installing, repairing and replacing tank and tankless water heaters. Water heater jobs are urgent — when a tank fails, homeowners call whoever shows up first on Google — so HOTCO needed to win those high-intent searches in every market it serves.

The result

HOTCO has grown its business 11x and expanded with 3 new locations — showing up where homeowners look the moment their water heater fails, with a website and ad program that turns emergency searches into booked installs, market by market.

Industry
Plumbing / Water Heaters
Services
3 working together
Live site
hotwaterco.com (opens in a new tab)

What we did.

  1. 01

    Built a conversion-focused website around water heater replacement, repair and tankless upgrades, with click-to-call and click-to-text on every screen.

  2. 02

    Created location and service-area pages for each market — Roseville, Rocklin, Granite Bay, Lincoln, Auburn and beyond.

  3. 03

    Run local SEO and Google Business Profile management so each location ranks in the map pack for emergency water heater searches.

  4. 04

    Launch Google Search and Local Services Ads to capture same-day "water heater leaking" and "no hot water" searches around the clock.

  5. 05

    Showcase reviews, included-at-no-cost install components and warranties to win the call against larger competitors.

  6. 06

    Helped plan and launch 3 new locations — new Google Business Profiles, location pages, local ads and review programs live from day one.

Scope of work

Everything we delivered.

8 deliverables, one accountable team. RPM planned, produced and managed every piece for HOTCO — The Hot Water Heater Co., so nothing fell between vendors.

Get a plan like this
  • Website design & build
  • Location & service-area pages
  • Local SEO & Google Business Profiles
  • Google Ads & Local Services Ads
  • Call & text lead tracking
  • Review generation
  • 3 new location launches
  • Ongoing reporting & optimization

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  • A 90-day action plan — yours to keep
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What happens next

  1. We review your marketYour site, rankings, ads and top competitors, within one business day.
  2. Strategy callA 30-minute walkthrough of what we found and where the fastest wins are.
  3. Your plan, in writingBudgets, projected leads and a 90-day roadmap. No obligation.
5.0 on Google · 25 reviews

"RPM has been the best investment in our business since we opened our doors. From web site building, SEO and AdWords to strategies that generate phone leads, RPM has us covered."

Douglas GrantGoogle review · Web, SEO & Google Ads client

No contracts. No spam. A senior strategist replies within one business day.