Case study · Plumbing / Water Heaters
HOTCO — The Hot Water Heater Co. · hotwaterco.com
11x business growth and 3 new locations for a water heater specialist.
- 11x
- Increase in business
- 3
- New locations rolled out
- 24/7
- Emergency lead capture, call & text
The challenge
HOTCO is a multi-location plumbing company focused on one thing: installing, repairing and replacing tank and tankless water heaters. Water heater jobs are urgent — when a tank fails, homeowners call whoever shows up first on Google — so HOTCO needed to win those high-intent searches in every market it serves.
What we did.
- 01
Built a conversion-focused website around water heater replacement, repair and tankless upgrades, with click-to-call and click-to-text on every screen.
- 02
Created location and service-area pages for each market — Roseville, Rocklin, Granite Bay, Lincoln, Auburn and beyond.
- 03
Run local SEO and Google Business Profile management so each location ranks in the map pack for emergency water heater searches.
- 04
Launch Google Search and Local Services Ads to capture same-day "water heater leaking" and "no hot water" searches around the clock.
- 05
Showcase reviews, included-at-no-cost install components and warranties to win the call against larger competitors.
- 06
Helped plan and launch 3 new locations — new Google Business Profiles, location pages, local ads and review programs live from day one.
The result
HOTCO has grown its business 11x and expanded with 3 new locations — showing up where homeowners look the moment their water heater fails, with a website and ad program that turns emergency searches into booked installs, market by market.
Scope of work
Everything we delivered.
- Website design & build
- Location & service-area pages
- Local SEO & Google Business Profiles
- Google Ads & Local Services Ads
- Call & text lead tracking
- Review generation
- 3 new location launches
- Ongoing reporting & optimization
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