Case study · Pediatric Dentistry
Kids Dental Pals & Orthodontics · kidsdentalpals.com
A brand built from scratch that became Simi Valley’s #1 pediatric dental office.
- #1
- Pediatric dental office in Simi Valley
- 100%
- Brand created by RPM, from name to logo
- Next
- New locations now being planned
The challenge
Dr. Alex Penhasian was opening a pediatric dental and orthodontic practice in Simi Valley and needed more than a website. He needed a brand that parents would remember and kids would love, and a steady stream of new patient families from day one.
The result
Kids Dental Pals went from a brand-new name to the #1 pediatric dental office in Simi Valley. The schedule is full of new patient families, and the practice is now planning new locations.
- Industry
- Pediatric Dentistry
- Services
- 4 working together
What we did.
- 01
Created the Kids Dental Pals brand: the name, the smiling tooth mascot, the rainbow wordmark and the tagline “Where Little Teeth Shine & Align.”
- 02
Carried the brand into the office itself, from the lobby wall lettering to the playful, Montessori-inspired feel parents see on arrival.
- 03
Built a bright, kid-friendly website with color-coded navigation, a clear first-visit guide and one-tap scheduling.
- 04
Wrote pages for what local parents search for: drill-free cavity repair, fluoride-free options, zirconia crowns, sedation and early orthodontics.
- 05
Ranked the practice #1 in local search and on Google Maps for pediatric dentist searches across Simi Valley and nearby cities.
The final product
The website we built
A cheerful site built around the brand we created: rainbow lettering, a friendly tooth mascot and color-coded buttons that make it easy for parents to find a first visit, orthodontics, insurance or scheduling.
Scope of work
Everything we delivered.
6 deliverables, one accountable team. RPM planned, produced and managed every piece for Kids Dental Pals & Orthodontics, so nothing fell between vendors.
Get a plan like this- Brand name & logo
- Mascot & tagline
- Office signage
- Pediatric dental website
- Local SEO & Google Maps
- Paid search & social
“Ryan is an incredible asset — hands down the best marketer, web developer, and team player you could ask for. He's not only talented but genuinely dedicated to your success. His team is responsive, creative, and delivers exactly what you need when it comes to marketing support. A true gem to have on your side!”
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