Case study · Dental
Smile Quest Dental · smilequestdental.com
A complete digital practice for Smile Quest Dental: site, video, AI, SEO and social.
- 875+
- Five-star Google & Yelp reviews on the first screen
- 25+
- Procedure pages built for Google and AI answers
- 17
- City pages across the Sacramento region
The challenge
Smile Quest Dental in Rocklin has 5 doctors, a 19-person team and hundreds of happy patients, but its online presence didn’t show it. Patients comparing dentists in Roseville, Lincoln and Granite Bay couldn’t see the reviews, the real results or the people before they called, and AI assistants weren’t recommending the practice.
The result
Smile Quest now has a site that works like its best front-desk coordinator: it shows off real results and real people, answers questions at midnight, ranks in every city the practice serves and gets recommended by AI search. Browsers become booked visits.
- Industry
- Dental
- Services
- 6 working together
What we did.
- 01
Designed and built a new mobile-first site with 875+ five-star reviews, a booking button and tap-to-call on the very first screen.
- 02
Turned the hero into a video tour of the office and produced doctor interview and patient testimonial videos, so patients feel at home before they book.
- 03
Built a drag-to-compare before and after gallery of real Smile Quest patients, plus profiles for all 5 doctors and the full 19-person team. No stock smiles.
- 04
Created Smile Guide, an AI assistant trained on Dr. Smurthwaite’s treatment information that answers patient questions 24/7, and Smile Preview, a free AI smile simulation from a selfie.
- 05
Wrote 25+ procedure pages and 17 city pages, from Rocklin and Roseville to Folsom and El Dorado Hills, so the practice ranks in the map pack across the region.
- 06
Added GEO (generative engine optimization): schema, FAQs, sitemaps and citations so ChatGPT, Gemini and Google AI Overviews name Smile Quest when patients ask for a dentist.
- 07
Run the practice’s social media on Instagram, Facebook and YouTube with team spotlights, patient stories and short-form video from our crew.
- 08
Launched specials, insurance and financing pages, the Quest Care membership plan and online new-patient forms so patients can do it all without a phone call.
Video production
Video that builds trust.
Our crew shot the office tour, a sit-down with Dr. Smurthwaite and real patient testimonials. They play on the site and get cut down into short clips for Instagram, Facebook and YouTube.
The final product
The website we built
Reviews, booking and a video office tour open the homepage, followed by specials, doctors, real results and the Smile Preview tool. On a phone, Call and Book stay one tap away.
Inside the build
Pages that sell before the first call.
A free Smile Preview, real patients, the real team, local pages for every city and an AI guide that answers questions around the clock. All of it written, photographed and built by RPM.
Scope of work
Everything we delivered.
12 deliverables, one accountable team. RPM planned, produced and managed every piece for Smile Quest Dental, so nothing fell between vendors.
Get a plan like this- Website design & build
- Office tour, doctor & testimonial videos
- Real patient before & after gallery
- Smile Guide AI assistant
- Smile Preview AI smile simulation
- 25+ procedure pages
- 17 city & location pages
- Local SEO & Google Business Profile
- GEO / AI search optimization
- Schema, sitemaps & alt text
- Social media: Instagram, Facebook & YouTube
- Specials, membership & online forms
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- Full SEO, paid ads and AI visibility audit
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What happens next
- We review your marketYour site, rankings, ads and top competitors, within one business day.
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