Case study · Dental Group / DSO
Bluetree Dental (DSO) · bluetreedental.com
The turnkey marketing department for a ~50-practice dental group.
- ~50
- Practices supported
- 5
- States: NV, OR, WA, UT & CA
- 1
- Turnkey marketing department
The challenge
Bluetree is a doctor-led, multi-specialty, multi-brand dental group based in Reno with affiliate practices across five states. Every practice needs local visibility and new patients — but building in-house marketing for each brand is slow and expensive.
What we did.
- 01
Act as Bluetree's full, outsourced marketing department — strategy, execution and reporting for every practice.
- 02
Run local SEO, Google Business Profiles and review programs for each location and brand.
- 03
Launch and manage paid search and social campaigns to keep chairs full, practice by practice.
- 04
Build and maintain practice websites and landing pages, plus email and SMS patient communication.
The result
Bluetree's practice services team gets a single, accountable marketing partner for nearly 50 practices — so doctors stay focused on patient care while RPM handles everything else.
Scope of work
Everything we delivered.
- Outsourced marketing department
- Multi-brand marketing strategy
- Local SEO for every practice
- Google Business Profiles & reviews
- Google Ads & paid social
- Practice websites & landing pages
- Email & SMS patient communication
- Practice-level reporting
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